Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high-performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

COLOR CARE LIKE NO OTHER

ANTIFADE COMPLEX®

Our patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.

100% VEGAN FORMULAS
Every formula is made without animal products or by-products. Pureology never tests on animals.

CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.

DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

MINERAL OIL-FREE + PARABEN-FREE
All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

COLOR CARE FOR ALL
Dual-benefit, professional-quality color care with premium formulations, customized for every need.

Thinning Hair Solution for; Alopecia, Postpartum, Stress, Seasonal Rapid Loss, Dandruff, Psoriasis, Itchy Scalp, Oily Scalp. Awaken Therapeutic products are a clear and simple solution to revive your scalp & hair. For a Healthy scalp, cleanse, stimulate, rejuvenate, and revitalize with Awaken Therapeutic. It has Natural extracts including Saw Palmetto combine with mineral ferments and antioxidants to help detoxify and rejuvenate the scalp and follicle. Nutrients are maximized with vegan protein and essential amino acids.